Portfolio - Car Subscription Platform
OpenRoad Auto Group wanted to expand their service beyond car selling to cater the emerging needs of car subscription service.
01 Problem
The $500 billion car industry is headed for a transformation. New models such as Tesla which allow consumer to directly buy from the brand, and rising of ride-sharing economy such as Uber and Zipcar demonstrate how the industry will look in the future. With a much-needed price revolution redefining the market, customers can no longer afford to buy a new car each year. The challenge for today’s car dealership, however, is ‘How do we stay relevant?’
02 Approach
We conducted in-depth interviews with relevant stakeholders and extensive desk research, then extract & analyze the results. We found that most today's market sees that owning a car is a stress – from the cost of using it to maintaining it. Seemingly never-ending car washes, the hassle of selling your old car and a long wait for a replacement.
03 Solution
Takalab designed Portfolio, a car subscription app that allow user to access wide range of cars and all its services and maintenances with monthly subscription, saving you from the hassle of owning and maintaining the car.
Customer Mobile App
