K-Link - Digital Ecosystem Blueprint
K-Link is the first Sharia based Digital Network Marketing company in Indonesia. Since founded in 2002, K-Link has more than 2,4 Million of members spread across nations. K-Link's next goals is to develop ecosystem of app and web enhancement to improve buying experience and provide better service for customers and to improve member experience as a K-Link distributor and grow their success.
K-Link has developed the online platform for both customers (K-Mart) and members (K-Net). This platform has been their initial step towards digitalization and has been starting to change customer & members behaviour and their experience. However there is still much room for improvements to develop a better experience.
To help us identify and understand the problems, challenges faced by the company, and their key strengths, we conducted in-depth interviews with relevant stakeholders and extensive desk research, then extract & analyze the results.
The Blueprint contains several key initiatives proposed based on problem identification results, which could be an enhancement for the existing system or new development, and can be utilized as a map to understand where to go next if we want to achieve the desired goals.